Author: Sana Aslam
This won’t be wrong if I would say that Pakistan’s fashion market is full of competitive clothing stores which offer a wide variety of seasonal wear, be it casual, prêt, formals, semi formals or bridals. And all of them have something extravagant to offer which instantly attracts the consumers towards themselves not only once but for life.
Over the years, I also have become a loyal customer of a few very famous brands. Ever since the prêt wear is so easily available at affordable prices, life has become a hundred times easier than it was previously.
While writing this article it occurred to me that there are some very specific and patent brand names I never miss going to whenever I am on a shopping spree. And the reasons are very obvious, either they offer a wide range of variety that I am bound to pick one thing or the other or the price range suits my pocket or the size and fittings they offer compliment my body type.
So following are four clothing brands I urge everyone to shop from and do not miss the oh-so-spectacular collection they have to offer every season.
KHAADI needs no introduction. With their phenomenal work over the past 20 years, they have evolved tremendously as a brand that people go to over and over again.
With their vision of re introducing the craft of handloom with a twist, they have exceedingly succeeded in being different and an essential part of one’s wardrobe. Khaadi is one store which may never disappoint you. You are bound to grab more than just one piece; rather at times it is very difficult for me to choose which one to take home.
Gul Ahmed has ruled the clothing industry since forever. It has prevailed and made its mark with the slogan “Ideas for life”.
Not only Gul Ahmed is one of the pioneers of cotton fabrics in the history of Pakistan but they have evolved with the passage of time a great deal. They come up with collections that are absolutely in sync with the current fashion trends with quality fabric, huge range of in vogue colors, cuts and prints. They are known for their unstitched collection every season. Whereas, their collection is so versatile that it serves the purpose of casual wear as well as party or evening wear simultaneously, it just depends how you style the same piece on different occasions.
Being one of the oldest players in the fashion industry, they have been elegantly dressing women in Pakistan ever since 1986. With a slogan of “Design with a difference” they actually are true to their tagline by providing trending, stylish and high quality products.
AlKaram is known to be the strongest competitor of Gul Ahmed, they also come up with exceptional and extraordinary collection every season, which add nothing less than poise and colors to the buyer’s life.
One of the pioneers of the lawn hype in the Pakistani fashion industry, J. has stirred the clothing industry like no other brand has.
With their collection being exceptionally vibrant, modest to the core and trend setting J. has won our hearts every single season.